PAPRIKA 53
OVERRIDE
THE LINES.
WTF Is Gravel?
“
GRAVEL IS WHERE ROADIES SWAP SPEED FOR SLIP-SLIDING MOUNTAIN BIKERS DITCH DROPS FOR DISTANCE, WHERE WE ALL UNLEARN CHOREOGRAPHY AND STOP HUNTING LINES
GRAVELISN'T A CATEGORY OF CYCLING IT'S WHAT'S LEFT WHEN CYCLING STOPS NEEDING A DEFINITION.
”
Welcome To Our Version Of Gravel.
OVERRIDE
THE LINES.
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PAPRIKA 53
Model 25 GT
MDL25 GT
UNMISTAKABLY DIFFERENT.
BY PAPRIKA 53
Who
UNORTHODOX
UNCOMPROMISING
UNAFRAID
E-BIKES ARE TECH. LUCKILY, THAT’S WHERE WE COME FROM.
WE BUILT HARDWARE AT ONEPLUS—AND SPENT OUR OFF-HOURS GRINDING GRAVEL.
NOW WE’RE ENGINEERING THE BIKE WE KEPT WISHING SOMEONE ELSE WOULD—WITH THE HELP OF PEOPLE WHO KNOW TWO WHEELS LIKE WE KNOW SYSTEMS.
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What
GRAVEL
GRAVEL
GRAVEL
POWER DOESN’T TAME GRAVEL.
IT BREAKS GRAVEL OPEN.
WE’RE CREATING FOR THAT VERSION—LOOSER, ROUGHER, LESS DEFINED,MORE EXPOSED.
AND NEVER REALLY OVER.
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Why
CHOOSE
THE
OUTLIER
NOT JUST BECAUSE WE’VE GOT THE TECH EXPERTISE—THAT’S THE BARE MINIMUM. BECAUSE WE’RE NOT HERE TO DOMINATE THE INDUSTRY—OR EVEN COMPETE FOR MOST OF IT.
THIS WAS NEVER ABOUT SCALE.IT WAS ABOUT BUILDING SOMETHING DIFFERENT, AND DOING IT PROPERLY.NO MATTER THE CONSEQUENCES.
AND FOR THREE YEARS, WE DID JUST THAT—THROUGH AN IMPLODING MARKET, BOARDROOM PUSHBACK, AND QUIET DISBELIEF FROM SOME VERY SMART PEOPLE.
WE BACKED THE BIKE BEFORE IT EXISTED. WE’LL BACK YOU NOW THAT IT DOES. BECAUSE YOU’RE NOT A SALES STAT. RIDERS LIKE YOU ARE THE REASON WE DIDN’T STOP—AND NEVER WILL
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ORDER
THIS BIKE
AUSTRALIA
U.K.
Our Partners
WE DON'T WORK WITH JUST ANYONE. GREAT BIKES NEED GREAT PEOPLE.THESE FOLKS AREN'T JUST DEALERS-THEY'RE REAL PARTNERS WHO BELIEVE IN WHAT WE'RE BUILDING.
TEST RIDES AVAILABLE AT ALL PARTNER STORES.
OVERRIDE
THE
LINES
SYDNEY
Sydney Electric Bikes
210 Harris St, Pyrmont 2009
Melbourne
Epic E-Bikes
10 Brock Industrial Dr, LILYDALE 3140
Adelaide
Chargd Electric Motion
Unit 8, 21-23 Naweena Rd Regency Park 5010
Queensland (South)
Hit Bikes
1/163 Mark Road East, Caloundra West
Queensland (North)
Trinity Cycle Works
40 Aplin Street, Cairns 4870
Alice Springs
Ultimate Ride Bicycle Center
Shop 2/30 Stuart Highway 0870
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